I had no idea. I went on the site and sounded off to all the freaks who now feel empowered and self important for taking down Motrin.
Him Jiggins
· 1 year ago
Great post Adam. Unfortunately, it offended me greatly. Prepare yourself for my Twitter lynch mob of angry balding guys that work from home.
JamiMiami
· 1 year ago
Great post. So many more things to worry about... I made a comment yesterday how October was Domestic Violence awareness month. Barely a mention on Twitter about it. It's infuriating.
Jessica Gottlieb
· 1 year ago
Thanks for spelling my name right!
Unless you've spent a year with surging hormones, insufferable lonliness, sleep deprivation, more joy AND fear than anyone can every imagine... unless you've done all of that, you really won't understand the outrage.
I know the backlash is coming, and I'm okay with it. The reality is that new moms should be off limits.
What was particularly galling is that this is the first ever International Babywearing Week, and our collective voices were being mocked for that.
Adam
· 1 year ago
@Jessica - Apologies on the name spelling; it's been corrected.
As noted, via twitter, my wife didn't find anything wrong with the ad. If the mother of my daughter is ok with it, so am I. I've carried my daughter many times, evidence here http://www.thekmiecs.com/cora/2008-minnesota-st... and I'll tell you my back ached after 6 hours at the Minnesota State Fair.
"Off limits?" To what end? Should we call for a ban on all advertising to moms like we do with kids? Perhaps we should stifle product innovation so that we don't get things like the Podee bottle. It's ironic that you think new moms should be off limits yet moms create blogs/sites and demand an interaction.
Again, I don't see the mockery; but I'm not the target. My wife is the target though. She didn't see it, nor my mom (she carries Cora too), nor my mother in law (she carries Cora too). Sure that's a sample of 3, but you are a sample of 1 :)
Here's the real question: what did you hope to accomplish by asking people to never purchase Motrin? Was that constructive? Was it helpful? Does it get to the root of the issue?
The beauty of the web is it facilitates a dialogue...a conversation. What you chose to do, was as bad as brands that simply shout their message instead of engaging. Why didn't you use your influence to ask people to offer thoughts on WHY the ad offended and how J&J; could improve?
Was not asking for a boycott as circa 1997 as a brand that only offers up a contact us form and form letter responses? It's not like Motrin didn't have a twitter profile :)
BTW-congrats on "eclipsing SNL for the first time since Obama was elected." Huge milestone. What will you do with your new found fame? To paraphrase the Spiderman movies, with great power comes great responsibility. I'm looking forward to seeing the responsibility.
Vegasbab
· 1 year ago
Jessica- I was a Mom and a nanny for many years. I’ve carried more kids than most people probably ever will. And guess what? My back and shoulders hurt like hell. Guess what else? I thought the commercial rocked! It was cute, it was funny, it was tongue in cheek and it wasn’t the usual, boring crap. Behind it all, the underlying message was, “Hey mom's, we appreciate all that you do.” In fact, something to that effect was written in the right hand side next to the video to make it clear that they were giving you “kudos”. Thanks Motrin for acknowledging Moms for things we do, especially the things we never get credit for.
Adam is completely right, not only in his post but also in his comment.
1. Yes, what you did is amazing. Clearly, you are an influencer who has the power to change things. However, moving forward, why don’t you focus your energy elsewhere? October was Breast Cancer Awareness month. Image what you could have done to spread the word. Want to talk babies? Why don’t you focus your energy on newborn screenings or making sure Moms opt to keep their cord blood? Why don’t you focus on the education plight?
2. In addition, all you’ve done is “yell” at J&J. No one has yet to explain effectively why this ad offended them so much, except to say that no one understands “hormonal, lonely, sleep deprived women.” You’re right, when I’m hormonal and sleep deprived, I don’t even understand myself! Instead of continuing to criticize, come up with suggestions on how J&J could improve. As a brand marketer, I have no idea what you people want unless you TELL me. Stop complaining and start offering CONSTRUCTIVE criticism.
Cheryl Kmiec
· 1 year ago
99.99% of the comments on this site are written by Adam but I felt that I needed to chime in this time. The short answer is that I completely agree with him on this one. Saying that a guy “really won’t understand” this situation shows how narrow minded you are being. If a man were to try and tell me he knew how it felt to give birth or go through a c-section, I would argue, but I have seen plenty of men carrying their children around the park, mall, etc for hours!
The Motrin commercial is great! It is fun, witty, and leaves me smiling. It makes me think “now there is someone who gets it!” Don’t try to scare me with stories of pain or convince me that there is all this medical insight as to why I should use Motrin. Show me that you understand me. You know that I’m going to continue to carry my baby around in a sling/carrier despite the fact that it makes my back hurt because I’m a mom and that’s what we do. We put our kids first. But sometimes, it’s nice to know that someone is looking out for us. I can still put my child first but take a little Motrin to make me feel better.
I also showed this commercial to several moms I work with and didn’t offer any pretext, just started up the commercial. Everyone of them was smiling by the end of it and pretty much felt the same way I did. We watched this commercial, smiled, and thought that Motrin was applauding us for doing what moms do and offering a way to make it a little easier.
Mom On The Run
· 1 year ago
I tried to respond to your comment on my site, but the email was bounced back to me.
My response was:
Yes - the request to boycott the product was just a tad bit extreme... I guess some people are passionate like that.
All Comments
Unless you've spent a year with surging hormones, insufferable lonliness, sleep deprivation, more joy AND fear than anyone can every imagine... unless you've done all of that, you really won't understand the outrage.
I know the backlash is coming, and I'm okay with it. The reality is that new moms should be off limits.
What was particularly galling is that this is the first ever International Babywearing Week, and our collective voices were being mocked for that.
As noted, via twitter, my wife didn't find anything wrong with the ad. If the mother of my daughter is ok with it, so am I. I've carried my daughter many times, evidence here http://www.thekmiecs.com/cora/2008-minnesota-st... and I'll tell you my back ached after 6 hours at the Minnesota State Fair.
"Off limits?" To what end? Should we call for a ban on all advertising to moms like we do with kids? Perhaps we should stifle product innovation so that we don't get things like the Podee bottle. It's ironic that you think new moms should be off limits yet moms create blogs/sites and demand an interaction.
Again, I don't see the mockery; but I'm not the target. My wife is the target though. She didn't see it, nor my mom (she carries Cora too), nor my mother in law (she carries Cora too). Sure that's a sample of 3, but you are a sample of 1 :)
Here's the real question: what did you hope to accomplish by asking people to never purchase Motrin? Was that constructive? Was it helpful? Does it get to the root of the issue?
The beauty of the web is it facilitates a dialogue...a conversation. What you chose to do, was as bad as brands that simply shout their message instead of engaging. Why didn't you use your influence to ask people to offer thoughts on WHY the ad offended and how J&J; could improve?
Was not asking for a boycott as circa 1997 as a brand that only offers up a contact us form and form letter responses? It's not like Motrin didn't have a twitter profile :)
BTW-congrats on "eclipsing SNL for the first time since Obama was elected." Huge milestone. What will you do with your new found fame? To paraphrase the Spiderman movies, with great power comes great responsibility. I'm looking forward to seeing the responsibility.
I was a Mom and a nanny for many years. I’ve carried more kids than most people probably ever will. And guess what? My back and shoulders hurt like hell. Guess what else? I thought the commercial rocked! It was cute, it was funny, it was tongue in cheek and it wasn’t the usual, boring crap. Behind it all, the underlying message was, “Hey mom's, we appreciate all that you do.” In fact, something to that effect was written in the right hand side next to the video to make it clear that they were giving you “kudos”. Thanks Motrin for acknowledging Moms for things we do, especially the things we never get credit for.
Adam is completely right, not only in his post but also in his comment.
1. Yes, what you did is amazing. Clearly, you are an influencer who has the power to change things. However, moving forward, why don’t you focus your energy elsewhere? October was Breast Cancer Awareness month. Image what you could have done to spread the word. Want to talk babies? Why don’t you focus your energy on newborn screenings or making sure Moms opt to keep their cord blood? Why don’t you focus on the education plight?
2. In addition, all you’ve done is “yell” at J&J. No one has yet to explain effectively why this ad offended them so much, except to say that no one understands “hormonal, lonely, sleep deprived women.” You’re right, when I’m hormonal and sleep deprived, I don’t even understand myself! Instead of continuing to criticize, come up with suggestions on how J&J could improve. As a brand marketer, I have no idea what you people want unless you TELL me. Stop complaining and start offering CONSTRUCTIVE criticism.
The Motrin commercial is great! It is fun, witty, and leaves me smiling. It makes me think “now there is someone who gets it!” Don’t try to scare me with stories of pain or convince me that there is all this medical insight as to why I should use Motrin. Show me that you understand me. You know that I’m going to continue to carry my baby around in a sling/carrier despite the fact that it makes my back hurt because I’m a mom and that’s what we do. We put our kids first. But sometimes, it’s nice to know that someone is looking out for us. I can still put my child first but take a little Motrin to make me feel better.
I also showed this commercial to several moms I work with and didn’t offer any pretext, just started up the commercial. Everyone of them was smiling by the end of it and pretty much felt the same way I did. We watched this commercial, smiled, and thought that Motrin was applauding us for doing what moms do and offering a way to make it a little easier.
My response was:
Yes - the request to boycott the product was just a tad bit extreme... I
guess some people are passionate like that.
Thanks for stopping by!
Janice
Visit me @ http://www.momontherun.net